Emma Thompson
Growth & Marketing Specialist
New York, NY
About Emma Thompson
Emma Thompson specializes in marketing technology for B2B SaaS companies. She evaluates email platforms, analytics tools, CRM systems, and automation software based on deliverability rates, reporting accuracy, integration flexibility, and actual ROI data. Her testing includes running campaigns, A/B testing features, and measuring attribution accuracy against known benchmarks. Emma has managed marketing stacks at three venture-backed startups, providing practical perspective on tool selection. She tracks vendor pricing changes and feature deprecations monthly. Some links on this site may be affiliate links.
Categories Reviewed
Articles by Emma Thompson
How to Build a Modern Startup Tech Stack in 2026: The Definitive Guide
A complete guide to selecting and integrating the essential tools every startup needs to launch and scale. Includes cost breakdowns and integration strategies.
How to Send Transactional Emails That Actually Get Delivered: Complete Guide
Set up reliable email delivery for your application with proper authentication, templates, and monitoring. Learn to achieve 99%+ delivery rates.
Data Synchronization Strategies: Keeping Your SaaS Tools in Sync
Learn proven strategies for synchronizing data across multiple SaaS applications, including real-time sync, batch processing, conflict resolution, and data consistency patterns.
The Complete Remote Team SaaS Stack: Tools for Distributed Success
Build the perfect SaaS stack for remote teams. Comprehensive guide to collaboration, communication, project management, and productivity tools for distributed workforces.
Understanding Total Cost of Ownership for SaaS
Go beyond subscription fees to calculate the true cost of SaaS tools. Complete guide to TCO analysis including hidden costs, implementation, and long-term considerations.
Using Benchmarks for SaaS Competitive Analysis: How to Position Against Rivals
Learn how to leverage industry benchmarks for competitive positioning. Discover frameworks for analyzing competitors, identifying advantages, and communicating differentiation.
SaaS Security Best Practices: Protecting Your Business Data in 2026
Learn essential security practices for SaaS applications including SSO implementation, access controls, data encryption, and vendor security assessment.
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