ActiveCampaign vs SendGrid (Twilio)
Which tool is right for you?
Quick Verdict
Choose ActiveCampaign if:
You need growing businesses or e-commerce
Choose SendGrid (Twilio) if:
You need enterprise or high volume
Feature Comparison
| Feature | ActiveCampaign | SendGrid (Twilio) |
|---|---|---|
| Free tier | ||
| Starting price | $15/mo | Custom |
| G2 Rating | 4.5/5 | 4/5 |
| API Available |
Pricing Comparison
Monthly Cost by Team Size
* Pricing estimates based on standard paid plans. Actual costs may vary.
ActiveCampaign
Pros
- Powerful automation
- CRM included
- Good deliverability
- Machine learning
Cons
- Learning curve
- Complex pricing
- Can be overwhelming
SendGrid (Twilio)
Pros
- Reliable
- Good deliverability
- Scalable
- Well documented
Cons
- UI dated
- Support varies
- Pricing complex
Related Guides
13 min read