Quick Verdict
Choose Braze if:
You need enterprise or consumer apps
Choose Intercom if:
You need saas or startups
Feature Comparison
| Feature | Braze | Intercom |
|---|---|---|
| Free tier | ||
| Starting price | Custom | $39/mo |
| G2 Rating | 4.5/5 | 4.5/5 |
| API Available |
Pricing Comparison
Monthly Cost by Team Size
* Pricing estimates based on standard paid plans. Actual costs may vary.
Braze
Pros
- Powerful automation
- Omnichannel
- Real-time
- Enterprise ready
Cons
- Enterprise pricing
- Complex setup
- Learning curve
Intercom
Pros
- Modern interface
- Great chat widget
- Powerful automation
- AI-first
Cons
- Expensive
- Complex pricing
- Feature creep