Quick Verdict
Choose Braze if:
You need enterprise or consumer apps
Choose Zapier if:
You need automation or marketing
Feature Comparison
| Feature | Braze | Zapier |
|---|---|---|
| Free tier | ||
| Starting price | Custom | Custom |
| G2 Rating | 4.5/5 | 4.5/5 |
| API Available |
Pricing Comparison
Monthly Cost by Team Size
* Pricing estimates based on standard paid plans. Actual costs may vary.
Braze
Pros
- Powerful automation
- Omnichannel
- Real-time
- Enterprise ready
Cons
- Enterprise pricing
- Complex setup
- Learning curve
Zapier
Pros
- Easy to use
- Huge app library
- Reliable
- Good support
Cons
- Can get expensive
- Task limits
- Speed limits
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