Quick Verdict
Choose Buffer if:
You need small businesses or creators
Choose Segment if:
You need data teams or growing companies
Feature Comparison
| Feature | Buffer | Segment |
|---|---|---|
| Free tier | ||
| Starting price | Custom | Custom |
| G2 Rating | 4.3/5 | 4.6/5 |
| API Available |
Pricing Comparison
Monthly Cost by Team Size
* Pricing estimates based on standard paid plans. Actual costs may vary.
Buffer
Pros
- Simple interface
- Good free tier
- Clean analytics
- AI writing help
Cons
- Per-channel pricing
- Limited features vs competitors
- Basic engagement
Segment
Pros
- Single source of truth
- Many integrations
- Reduces engineering time
- Twilio owned
Cons
- Expensive at scale
- Complex setup
- MTU pricing confusing