Quick Verdict
Choose Hootsuite if:
You need enterprise or agencies
Choose Later if:
You need creators or visual brands
Feature Comparison
| Feature | Hootsuite | Later |
|---|---|---|
| Free tier | ||
| Starting price | $99/mo | Custom |
| G2 Rating | 4.1/5 | 4.5/5 |
| API Available |
Pricing Comparison
Monthly Cost by Team Size
* Pricing estimates based on standard paid plans. Actual costs may vary.
Hootsuite
Pros
- Comprehensive features
- Enterprise ready
- Strong analytics
- Social listening
Cons
- Expensive
- Complex interface
- Steep learning curve
Later
Pros
- Great for Instagram
- Visual planning
- Good Linkin.bio
- Easy to use
Cons
- Per social set pricing
- Limited features vs others
- Instagram focused