Quick Verdict
Choose Hootsuite if:
You need enterprise or agencies
Choose Segment if:
You need data teams or growing companies
Feature Comparison
| Feature | Hootsuite | Segment |
|---|---|---|
| Free tier | ||
| Starting price | $99/mo | Custom |
| G2 Rating | 4.1/5 | 4.6/5 |
| API Available |
Pricing Comparison
Monthly Cost by Team Size
* Pricing estimates based on standard paid plans. Actual costs may vary.
Hootsuite
Pros
- Comprehensive features
- Enterprise ready
- Strong analytics
- Social listening
Cons
- Expensive
- Complex interface
- Steep learning curve
Segment
Pros
- Single source of truth
- Many integrations
- Reduces engineering time
- Twilio owned
Cons
- Expensive at scale
- Complex setup
- MTU pricing confusing