HubSpot vs ActiveCampaign
Which tool is right for you?
Quick Verdict
Choose HubSpot if:
You need smb or marketing teams
Choose ActiveCampaign if:
You need growing businesses or e-commerce
Feature Comparison
| Feature | HubSpot | ActiveCampaign |
|---|---|---|
| Free tier | ||
| Starting price | Custom | $15/mo |
| G2 Rating | 4.4/5 | 4.5/5 |
| API Available |
Pricing Comparison
Monthly Cost by Team Size
* Pricing estimates based on standard paid plans. Actual costs may vary.
HubSpot
Pros
- All-in-one
- Great free CRM
- Integrations
- Education
Cons
- Expensive at scale
- Complex
- Contact-based pricing
ActiveCampaign
Pros
- Powerful automation
- CRM included
- Good deliverability
- Machine learning
Cons
- Learning curve
- Complex pricing
- Can be overwhelming
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