Quick Verdict
Choose HubSpot if:
You need smb or marketing teams
Choose Klaviyo if:
You need e-commerce or shopify stores
Feature Comparison
| Feature | HubSpot | Klaviyo |
|---|---|---|
| Free tier | ||
| Starting price | Custom | Custom |
| G2 Rating | 4.4/5 | 4.6/5 |
| API Available |
Pricing Comparison
Monthly Cost by Team Size
* Pricing estimates based on standard paid plans. Actual costs may vary.
HubSpot
Pros
- All-in-one
- Great free CRM
- Integrations
- Education
Cons
- Expensive at scale
- Complex
- Contact-based pricing
Klaviyo
Pros
- E-commerce focus
- Powerful segmentation
- Revenue attribution
- Easy Shopify integration
Cons
- Expensive at scale
- Complex for beginners
- Limited general marketing
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