Klaviyo vs ConvertKit
Which tool is right for you?
Quick Verdict
Choose Klaviyo if:
You need e-commerce or shopify stores
Choose ConvertKit if:
You need creators or bloggers
Feature Comparison
| Feature | Klaviyo | ConvertKit |
|---|---|---|
| Free tier | ||
| Starting price | Custom | Custom |
| G2 Rating | 4.6/5 | 4.4/5 |
| API Available |
Pricing Comparison
Monthly Cost by Team Size
* Pricing estimates based on standard paid plans. Actual costs may vary.
Klaviyo
Pros
- E-commerce focus
- Powerful segmentation
- Revenue attribution
- Easy Shopify integration
Cons
- Expensive at scale
- Complex for beginners
- Limited general marketing
ConvertKit
Pros
- Made for creators
- Simple automation
- Commerce built-in
- Clean interface
Cons
- Limited templates
- Basic analytics
- Expensive at scale