Quick Verdict
Choose Klaviyo if:
You need e-commerce or shopify stores
Choose Intercom if:
You need saas or startups
Feature Comparison
| Feature | Klaviyo | Intercom |
|---|---|---|
| Free tier | ||
| Starting price | Custom | $39/mo |
| G2 Rating | 4.6/5 | 4.5/5 |
| API Available |
Pricing Comparison
Monthly Cost by Team Size
* Pricing estimates based on standard paid plans. Actual costs may vary.
Klaviyo
Pros
- E-commerce focus
- Powerful segmentation
- Revenue attribution
- Easy Shopify integration
Cons
- Expensive at scale
- Complex for beginners
- Limited general marketing
Intercom
Pros
- Modern interface
- Great chat widget
- Powerful automation
- AI-first
Cons
- Expensive
- Complex pricing
- Feature creep