Quick Verdict
Choose Klaviyo if:
You need e-commerce or shopify stores
Choose Resend if:
You need developers or transactional email
Feature Comparison
| Feature | Klaviyo | Resend |
|---|---|---|
| Free tier | ||
| Starting price | Custom | $20/mo |
| G2 Rating | 4.6/5 | N/A |
| API Available |
Pricing Comparison
Monthly Cost by Team Size
* Pricing estimates based on standard paid plans. Actual costs may vary.
Klaviyo
Pros
- E-commerce focus
- Powerful segmentation
- Revenue attribution
- Easy Shopify integration
Cons
- Expensive at scale
- Complex for beginners
- Limited general marketing
Resend
Pros
- Great DX
- React Email support
- Simple API
- Modern dashboard
Cons
- Newer service
- Limited templates
- No marketing features
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