Klaviyo vs SendGrid (Twilio)
Which tool is right for you?
Quick Verdict
Choose Klaviyo if:
You need e-commerce or shopify stores
Choose SendGrid (Twilio) if:
You need enterprise or high volume
Feature Comparison
| Feature | Klaviyo | SendGrid (Twilio) |
|---|---|---|
| Free tier | ||
| Starting price | Custom | Custom |
| G2 Rating | 4.6/5 | 4/5 |
| API Available |
Pricing Comparison
Monthly Cost by Team Size
* Pricing estimates based on standard paid plans. Actual costs may vary.
Klaviyo
Pros
- E-commerce focus
- Powerful segmentation
- Revenue attribution
- Easy Shopify integration
Cons
- Expensive at scale
- Complex for beginners
- Limited general marketing
SendGrid (Twilio)
Pros
- Reliable
- Good deliverability
- Scalable
- Well documented
Cons
- UI dated
- Support varies
- Pricing complex
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