Quick Verdict
Choose Klaviyo if:
You need e-commerce or shopify stores
Choose Zapier if:
You need automation or marketing
Feature Comparison
| Feature | Klaviyo | Zapier |
|---|---|---|
| Free tier | ||
| Starting price | Custom | Custom |
| G2 Rating | 4.6/5 | 4.5/5 |
| API Available |
Pricing Comparison
Monthly Cost by Team Size
* Pricing estimates based on standard paid plans. Actual costs may vary.
Klaviyo
Pros
- E-commerce focus
- Powerful segmentation
- Revenue attribution
- Easy Shopify integration
Cons
- Expensive at scale
- Complex for beginners
- Limited general marketing
Zapier
Pros
- Easy to use
- Huge app library
- Reliable
- Good support
Cons
- Can get expensive
- Task limits
- Speed limits
Related Guides
14 min read