Quick Verdict
Choose Klaviyo if:
You need e-commerce or shopify stores
Choose Zoho CRM if:
You need smbs or cost-conscious
Feature Comparison
| Feature | Klaviyo | Zoho CRM |
|---|---|---|
| Free tier | ||
| Starting price | Custom | Custom |
| G2 Rating | 4.6/5 | 4/5 |
| API Available |
Pricing Comparison
Monthly Cost by Team Size
* Pricing estimates based on standard paid plans. Actual costs may vary.
Klaviyo
Pros
- E-commerce focus
- Powerful segmentation
- Revenue attribution
- Easy Shopify integration
Cons
- Expensive at scale
- Complex for beginners
- Limited general marketing
Zoho CRM
Pros
- Affordable
- Zoho ecosystem
- Good free tier
- Lots of features
Cons
- UI can feel dated
- Support can be slow
- Learning curve
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