Quick Verdict
Choose Mailchimp if:
You need small business or e-commerce
Choose Klaviyo if:
You need e-commerce or shopify stores
Feature Comparison
| Feature | Mailchimp | Klaviyo |
|---|---|---|
| Free tier | ||
| Starting price | Custom | Custom |
| G2 Rating | 4.3/5 | 4.6/5 |
| API Available |
Pricing Comparison
Monthly Cost by Team Size
* Pricing estimates based on standard paid plans. Actual costs may vary.
Mailchimp
Pros
- All-in-one
- Easy to use
- Good templates
- Free tier
Cons
- Expensive at scale
- Limited automation
- Complex pricing
Klaviyo
Pros
- E-commerce focus
- Powerful segmentation
- Revenue attribution
- Easy Shopify integration
Cons
- Expensive at scale
- Complex for beginners
- Limited general marketing
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