Mailchimp vs SendGrid (Twilio)
Which tool is right for you?
Quick Verdict
Choose Mailchimp if:
You need small business or e-commerce
Choose SendGrid (Twilio) if:
You need enterprise or high volume
Feature Comparison
| Feature | Mailchimp | SendGrid (Twilio) |
|---|---|---|
| Free tier | ||
| Starting price | Custom | Custom |
| G2 Rating | 4.3/5 | 4/5 |
| API Available |
Pricing Comparison
Monthly Cost by Team Size
* Pricing estimates based on standard paid plans. Actual costs may vary.
Mailchimp
Pros
- All-in-one
- Easy to use
- Good templates
- Free tier
Cons
- Expensive at scale
- Limited automation
- Complex pricing
SendGrid (Twilio)
Pros
- Reliable
- Good deliverability
- Scalable
- Well documented
Cons
- UI dated
- Support varies
- Pricing complex