Mixpanel vs Sprout Social
Which tool is right for you?
Quick Verdict
Choose Mixpanel if:
You need product teams or growth teams
Choose Sprout Social if:
You need enterprise or agencies
Feature Comparison
| Feature | Mixpanel | Sprout Social |
|---|---|---|
| Free tier | ||
| Starting price | Custom | $249/mo |
| G2 Rating | 4.5/5 | 4.4/5 |
| API Available |
Pricing Comparison
Monthly Cost by Team Size
* Pricing estimates based on standard paid plans. Actual costs may vary.
Mixpanel
Pros
- Powerful analytics
- Good visualizations
- Generous free tier
- Real-time
Cons
- Learning curve
- Can be expensive
- Complex setup
Sprout Social
Pros
- Powerful analytics
- Great UI
- Excellent support
- Enterprise ready
Cons
- Very expensive
- Per-user pricing
- Overkill for small teams
Related Guides
15 min read