Sprout Social vs Segment
Which tool is right for you?
Quick Verdict
Choose Sprout Social if:
You need enterprise or agencies
Choose Segment if:
You need data teams or growing companies
Feature Comparison
| Feature | Sprout Social | Segment |
|---|---|---|
| Free tier | ||
| Starting price | $249/mo | Custom |
| G2 Rating | 4.4/5 | 4.6/5 |
| API Available |
Pricing Comparison
Monthly Cost by Team Size
* Pricing estimates based on standard paid plans. Actual costs may vary.
Sprout Social
Pros
- Powerful analytics
- Great UI
- Excellent support
- Enterprise ready
Cons
- Very expensive
- Per-user pricing
- Overkill for small teams
Segment
Pros
- Single source of truth
- Many integrations
- Reduces engineering time
- Twilio owned
Cons
- Expensive at scale
- Complex setup
- MTU pricing confusing