Quick Verdict
Choose Wix if:
You need small businesses or portfolios
Choose Figma if:
You need product teams or designers
Feature Comparison
| Feature | Wix | Figma |
|---|---|---|
| Free tier | ||
| Starting price | Custom | $12/mo |
| G2 Rating | 4.2/5 | 4.7/5 |
| API Available |
Pricing Comparison
Monthly Cost by Team Size
* Pricing estimates based on standard paid plans. Actual costs may vary.
Wix
Pros
- Easy to use
- Great templates
- AI builder
- App marketplace
Cons
- Not easily portable
- Can be slow
- Limited once built
Figma
Pros
- Real-time collaboration
- Web-based
- Great prototyping
- Active plugin ecosystem
Cons
- Can be slow with large files
- Requires internet
- Learning curve