Overview
ActiveCampaign is a marketing automation platform that combines email marketing, marketing automation, CRM, and machine learning for powerful customer experiences. Starting at $15/month, ActiveCampaign positions itself as a premium solution in the Marketing space. The platform is particularly well-suited for growing businesses and e-commerce, offering features tailored to their specific workflows.
When ActiveCampaign may NOT be a good fit
ActiveCampaign may not be the best choice for users who need a permanent free tier or teams needing quick onboarding.
Key Features
Pros
- Powerful automation
- CRM included
- Good deliverability
- Machine learning
Cons
- Learning curve
- Complex pricing
- Can be overwhelming
Best For
Integrations
Pricing
- Email marketing
- Automation
- Forms
- CRM
- Landing pages
- SMS
- Predictive sending
- Win probability
- Attributions
- Custom reports
- Custom objects
- SSO
Quick Stats
- Founded
- 2003
- HQ
- Chicago, IL
- Employees
- 1000+
How We Evaluate ActiveCampaign
Our review process combines hands-on testing with comprehensive research to provide accurate, unbiased evaluations. Some links on this page may be affiliate links.
Pricing & Limits
Verified and compared
Docs Reviewed
Documentation quality checked
Integrations
Compatibility verified
User Feedback
Community reviews analyzed
Changelog
Recent updates tracked
Alternatives to ActiveCampaign
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All comparisonsFrequently Asked Questions about ActiveCampaign
What is ActiveCampaign?
ActiveCampaign is a marketing automation platform that combines email marketing, marketing automation, CRM, and machine learning for powerful customer experiences.
What is ActiveCampaign used for?
ActiveCampaign is primarily used for growing businesses, e-commerce, b2b. It offers features like Email Marketing, Marketing Automation, CRM, SMS.
Who is ActiveCampaign for?
ActiveCampaign is best suited for Growing Businesses, E-commerce, B2B, Agencies. It's particularly popular among teams looking for email marketing solutions.
What are the main features of ActiveCampaign?
The main features of ActiveCampaign include: Email Marketing, Marketing Automation, CRM, SMS, Landing Pages, Site Tracking.
Is ActiveCampaign free?
ActiveCampaign does not offer a free plan. Plans start at $15/month.
Does ActiveCampaign offer a free trial?
ActiveCampaign may offer a free trial. Check their website for current trial offers and pricing details.
How much does ActiveCampaign cost?
ActiveCampaign pricing starts at $15/month. They offer 4 pricing tiers: Lite, Plus, Professional, Enterprise.
What are the pros of ActiveCampaign?
Key advantages of ActiveCampaign include: Powerful automation. CRM included. Good deliverability. Machine learning.
What are the cons of ActiveCampaign?
Some limitations of ActiveCampaign include: Learning curve. Complex pricing. Can be overwhelming.
What are the best alternatives to ActiveCampaign?
Top alternatives to ActiveCampaign include Klaviyo, Salesforce, Braze, Ahrefs, HubSpot. Each offers similar functionality with different strengths.
What integrations does ActiveCampaign support?
ActiveCampaign integrates with Shopify, WordPress, Salesforce, Zapier, WooCommerce.
Is ActiveCampaign good for small businesses?
ActiveCampaign can be a good fit for small businesses, especially those needing growing businesses. Consider their pricing against your budget.
Written by
Emma ThompsonGrowth & Marketing Specialist
B2B marketing expert covering email, analytics, CRM, and marketing automation.