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Ahrefs

SEO tools and resources

4.5 G2 #Marketing Paid Updated Feb 16, 2026
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Overview

Ahrefs is an all-in-one SEO toolset that helps you grow your search traffic. Research competitors, audit your site, and find keywords. Starting at $99/month, Ahrefs positions itself as a premium solution in the Marketing space. The platform is particularly well-suited for seo professionals and marketers, offering features tailored to their specific workflows.

When Ahrefs may NOT be a good fit

Ahrefs may not be the best choice for budget-conscious teams or solopreneurs or users who need a permanent free tier.

Key Features

Site Explorer
Keywords Explorer
Site Audit
Rank Tracker
Content Explorer
Backlink Analysis

Pros

  • Best backlink data
  • Accurate rankings
  • Great content tools
  • Comprehensive

Cons

  • Expensive
  • Learning curve
  • Limited users per plan

Best For

SEO Professionals Marketers Agencies Content Teams

Integrations

Google Search Console Google Analytics Looker Studio Slack

How We Evaluate Ahrefs

Our review process combines hands-on testing with comprehensive research to provide accurate, unbiased evaluations. Some links on this page may be affiliate links.

Pricing & Limits

Verified and compared

Docs Reviewed

Documentation quality checked

Integrations

Compatibility verified

User Feedback

Community reviews analyzed

Changelog

Recent updates tracked

Alternatives to Ahrefs

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Frequently Asked Questions about Ahrefs

What is Ahrefs?

Ahrefs is an all-in-one SEO toolset that helps you grow your search traffic. Research competitors, audit your site, and find keywords.

What is Ahrefs used for?

Ahrefs is primarily used for seo professionals, marketers, agencies. It offers features like Site Explorer, Keywords Explorer, Site Audit, Rank Tracker.

Who is Ahrefs for?

Ahrefs is best suited for SEO Professionals, Marketers, Agencies, Content Teams. It's particularly popular among teams looking for site explorer solutions.

What are the main features of Ahrefs?

The main features of Ahrefs include: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, Backlink Analysis.

Is Ahrefs free?

Ahrefs does not offer a free plan. Plans start at $99/month.

Does Ahrefs offer a free trial?

Ahrefs may offer a free trial. Check their website for current trial offers and pricing details.

How much does Ahrefs cost?

Ahrefs pricing starts at $99/month. They offer 4 pricing tiers: Lite, Standard, Advanced, Enterprise.

What are the pros of Ahrefs?

Key advantages of Ahrefs include: Best backlink data. Accurate rankings. Great content tools. Comprehensive.

What are the cons of Ahrefs?

Some limitations of Ahrefs include: Expensive. Learning curve. Limited users per plan.

What are the best alternatives to Ahrefs?

Top alternatives to Ahrefs include Semrush, ActiveCampaign, Klaviyo, Typeform, Segment. Each offers similar functionality with different strengths.

What integrations does Ahrefs support?

Ahrefs integrates with Google Search Console, Google Analytics, Looker Studio, Slack.

Is Ahrefs good for small businesses?

Ahrefs can be a good fit for small businesses, especially those needing seo professionals. Consider their pricing against your budget.

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Written by

Emma Thompson

Growth & Marketing Specialist

B2B marketing expert covering email, analytics, CRM, and marketing automation.

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