Overview
Amplitude is a digital analytics platform that helps companies build better products through understanding user behavior with self-service analytics. With a freemium pricing model, Amplitude offers a free tier that lets teams get started without commitment. The platform is particularly well-suited for product teams and growth teams, offering features tailored to their specific workflows.
When Amplitude may NOT be a good fit
Amplitude may not be the best choice for teams needing quick onboarding or small teams with limited budgets.
Key Features
Pros
- Powerful analytics
- Good free tier
- Great for product
- Behavioral insights
Cons
- Learning curve
- Complex setup
- Can be expensive
Best For
Integrations
Pricing
- 50K MTUs
- Core analytics
- Unlimited events
- 1K MTUs
- Advanced analytics
- Behavioral cohorts
- Custom MTUs
- Predictions
- Experiments
- Everything in Growth
- SSO
- Derived properties
Quick Stats
- Founded
- 2012
- HQ
- San Francisco, CA
- Employees
- 700+
How We Evaluate Amplitude
Our review process combines hands-on testing with comprehensive research to provide accurate, unbiased evaluations. Some links on this page may be affiliate links.
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All comparisonsFrequently Asked Questions about Amplitude
What is Amplitude?
Amplitude is a digital analytics platform that helps companies build better products through understanding user behavior with self-service analytics.
What is Amplitude used for?
Amplitude is primarily used for product teams, growth teams, saas. It offers features like Event Analytics, Cohorts, Funnels, Retention.
Who is Amplitude for?
Amplitude is best suited for Product Teams, Growth Teams, SaaS, Mobile Apps. It's particularly popular among teams looking for event analytics solutions.
What are the main features of Amplitude?
The main features of Amplitude include: Event Analytics, Cohorts, Funnels, Retention, A/B Testing, Predictions.
Is Amplitude free?
Yes, Amplitude offers a free plan with basic features.
Does Amplitude offer a free trial?
Yes, Amplitude offers a freemium model, allowing you to try core features for free before upgrading.
How much does Amplitude cost?
Amplitude offers custom pricing. Contact their sales team for a quote tailored to your needs.
What are the pros of Amplitude?
Key advantages of Amplitude include: Powerful analytics. Good free tier. Great for product. Behavioral insights.
What are the cons of Amplitude?
Some limitations of Amplitude include: Learning curve. Complex setup. Can be expensive.
What are the best alternatives to Amplitude?
Top alternatives to Amplitude include Mixpanel, Segment, PostHog, Plausible, GitHub Copilot. Each offers similar functionality with different strengths.
What integrations does Amplitude support?
Amplitude integrates with Segment, Braze, Intercom, Snowflake, BigQuery.
Is Amplitude good for small businesses?
Amplitude can be a good fit for small businesses, especially those needing product teams. Their free plan makes it accessible for budget-conscious teams.
Written by
Emma ThompsonGrowth & Marketing Specialist
B2B marketing expert covering email, analytics, CRM, and marketing automation.