Overview
Braze is a comprehensive customer engagement platform that enables brands to create personalized marketing campaigns across email, push, SMS, and in-app. The platform is particularly well-suited for enterprise and consumer apps, offering features tailored to their specific workflows. Key integrations with Segment, Amplitude, Snowflake enable Braze to connect with your existing workflow.
When Braze may NOT be a good fit
Braze may not be the best choice for users who need a permanent free tier or teams needing quick onboarding.
Key Features
Pros
- Powerful automation
- Omnichannel
- Real-time
- Enterprise ready
Cons
- Enterprise pricing
- Complex setup
- Learning curve
Best For
Integrations
Quick Stats
- Founded
- 2011
- HQ
- New York, NY
- Employees
- 1500+
How We Evaluate Braze
Our review process combines hands-on testing with comprehensive research to provide accurate, unbiased evaluations. Some links on this page may be affiliate links.
Pricing & Limits
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Docs Reviewed
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Integrations
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Changelog
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Alternatives to Braze
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All comparisonsFrequently Asked Questions about Braze
What is Braze?
Braze is a comprehensive customer engagement platform that enables brands to create personalized marketing campaigns across email, push, SMS, and in-app.
What is Braze used for?
Braze is primarily used for enterprise, consumer apps, e-commerce. It offers features like Email, Push, In-App, SMS.
Who is Braze for?
Braze is best suited for Enterprise, Consumer Apps, E-commerce, Large Brands. It's particularly popular among teams looking for email solutions.
What are the main features of Braze?
The main features of Braze include: Email, Push, In-App, SMS, Canvas, Personalization.
Is Braze free?
Braze does not offer a free plan. Contact them for pricing details.
Does Braze offer a free trial?
Braze may offer a free trial. Check their website for current trial offers and pricing details.
How much does Braze cost?
Braze offers custom pricing. Contact their sales team for a quote tailored to your needs.
What are the pros of Braze?
Key advantages of Braze include: Powerful automation. Omnichannel. Real-time. Enterprise ready.
What are the cons of Braze?
Some limitations of Braze include: Enterprise pricing. Complex setup. Learning curve.
What are the best alternatives to Braze?
Top alternatives to Braze include Klaviyo, ActiveCampaign, Amplitude, Typeform, Ahrefs. Each offers similar functionality with different strengths.
What integrations does Braze support?
Braze integrates with Segment, Amplitude, Snowflake, Facebook, Shopify.
Is Braze good for small businesses?
Braze can be a good fit for small businesses, especially those needing enterprise. Consider their pricing against your budget.
Written by
Emma ThompsonGrowth & Marketing Specialist
B2B marketing expert covering email, analytics, CRM, and marketing automation.