Overview
Buffer is a social media management platform that helps businesses grow their audience. Schedule posts, analyze performance, and collaborate with your team. With a freemium pricing model, Buffer offers a free tier that lets teams get started without commitment. The platform is particularly well-suited for small businesses and creators, offering features tailored to their specific workflows.
When Buffer may NOT be a good fit
Buffer may not be ideal if per-channel pricing is a dealbreaker for your workflow.
Key Features
Pros
- Simple interface
- Good free tier
- Clean analytics
- AI writing help
Cons
- Per-channel pricing
- Limited features vs competitors
- Basic engagement
Best For
Integrations
Pricing
- 3 channels
- Basic publishing
- Landing page builder
- 1 channel
- Engagement tools
- Analytics
- 1 channel
- Unlimited users
- Collaboration
- 10 channels
- Custom access
- White label
Quick Stats
- Founded
- 2010
- HQ
- San Francisco, CA
- Employees
- 100+
How We Evaluate Buffer
Our review process combines hands-on testing with comprehensive research to provide accurate, unbiased evaluations. Some links on this page may be affiliate links.
Pricing & Limits
Verified and compared
Docs Reviewed
Documentation quality checked
Integrations
Compatibility verified
User Feedback
Community reviews analyzed
Changelog
Recent updates tracked
Alternatives to Buffer
View all alternativesCompare Buffer to Other Tools
All comparisonsFrequently Asked Questions about Buffer
What is Buffer?
Buffer is a social media management platform that helps businesses grow their audience. Schedule posts, analyze performance, and collaborate with your team.
What is Buffer used for?
Buffer is primarily used for small businesses, creators, startups. It offers features like Post Scheduling, Analytics, Engagement, AI Assistant.
Who is Buffer for?
Buffer is best suited for Small Businesses, Creators, Startups, Simple Needs. It's particularly popular among teams looking for post scheduling solutions.
What are the main features of Buffer?
The main features of Buffer include: Post Scheduling, Analytics, Engagement, AI Assistant, Landing Pages, Collaboration.
Is Buffer free?
Yes, Buffer offers a free plan with basic features.
Does Buffer offer a free trial?
Yes, Buffer offers a freemium model, allowing you to try core features for free before upgrading.
How much does Buffer cost?
Buffer offers custom pricing. Contact their sales team for a quote tailored to your needs.
What are the pros of Buffer?
Key advantages of Buffer include: Simple interface. Good free tier. Clean analytics. AI writing help.
What are the cons of Buffer?
Some limitations of Buffer include: Per-channel pricing. Limited features vs competitors. Basic engagement.
What are the best alternatives to Buffer?
Top alternatives to Buffer include Later, Hootsuite, Sprout Social, MailerLite, Canva. Each offers similar functionality with different strengths.
What integrations does Buffer support?
Buffer integrates with Instagram, Facebook, Twitter, LinkedIn, Pinterest.
Is Buffer good for small businesses?
Buffer can be a good fit for small businesses, especially those needing small businesses. Their free plan makes it accessible for budget-conscious teams.
Written by
Emma ThompsonGrowth & Marketing Specialist
B2B marketing expert covering email, analytics, CRM, and marketing automation.