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Hootsuite

Social media management platform

4.1 G2 #Social Media Paid Updated Feb 13, 2026
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Overview

Hootsuite is a social media management platform that helps businesses manage, schedule, and analyze social content across multiple platforms. Starting at $99/month, Hootsuite positions itself as a premium solution in the Social Media space. The platform is particularly well-suited for enterprise and agencies, offering features tailored to their specific workflows.

When Hootsuite may NOT be a good fit

Hootsuite may not be the best choice for budget-conscious teams or solopreneurs or users who need a permanent free tier.

Key Features

Scheduling
Analytics
Social Listening
Inbox
Ads
AI

Pros

  • Comprehensive features
  • Enterprise ready
  • Strong analytics
  • Social listening

Cons

  • Expensive
  • Complex interface
  • Steep learning curve

Best For

Enterprise Agencies Large Teams Complex Needs

Integrations

Salesforce Canva Shopify Zendesk Mailchimp

How We Evaluate Hootsuite

Our review process combines hands-on testing with comprehensive research to provide accurate, unbiased evaluations. Some links on this page may be affiliate links.

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Alternatives to Hootsuite

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Frequently Asked Questions about Hootsuite

What is Hootsuite?

Hootsuite is a social media management platform that helps businesses manage, schedule, and analyze social content across multiple platforms.

What is Hootsuite used for?

Hootsuite is primarily used for enterprise, agencies, large teams. It offers features like Scheduling, Analytics, Social Listening, Inbox.

Who is Hootsuite for?

Hootsuite is best suited for Enterprise, Agencies, Large Teams, Complex Needs. It's particularly popular among teams looking for scheduling solutions.

What are the main features of Hootsuite?

The main features of Hootsuite include: Scheduling, Analytics, Social Listening, Inbox, Ads, AI.

Is Hootsuite free?

Hootsuite does not offer a free plan. Plans start at $99/month.

Does Hootsuite offer a free trial?

Hootsuite may offer a free trial. Check their website for current trial offers and pricing details.

How much does Hootsuite cost?

Hootsuite pricing starts at $99/month. They offer 3 pricing tiers: Professional, Team, Enterprise.

What are the pros of Hootsuite?

Key advantages of Hootsuite include: Comprehensive features. Enterprise ready. Strong analytics. Social listening.

What are the cons of Hootsuite?

Some limitations of Hootsuite include: Expensive. Complex interface. Steep learning curve.

What are the best alternatives to Hootsuite?

Top alternatives to Hootsuite include Sprout Social, Buffer, Later, Salesforce, Canva. Each offers similar functionality with different strengths.

What integrations does Hootsuite support?

Hootsuite integrates with Salesforce, Canva, Shopify, Zendesk, Mailchimp.

Is Hootsuite good for small businesses?

Hootsuite can be a good fit for small businesses, especially those needing enterprise. Consider their pricing against your budget.

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Written by

Emma Thompson

Growth & Marketing Specialist

B2B marketing expert covering email, analytics, CRM, and marketing automation.

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