Overview
HubSpot is an all-in-one CRM platform with marketing, sales, service, and operations hubs. Popular for inbound marketing. With a freemium pricing model, HubSpot offers a free tier that lets teams get started without commitment. The platform is particularly well-suited for smb and marketing teams, offering features tailored to their specific workflows.
When HubSpot may NOT be a good fit
HubSpot may not be the best choice for teams needing quick onboarding or small teams with limited budgets.
Key Features
Pros
- All-in-one
- Great free CRM
- Integrations
- Education
Cons
- Expensive at scale
- Complex
- Contact-based pricing
Best For
Integrations
Pricing
- Contact management
- Email marketing
- Live chat
- 1000 contacts
- Forms
- Email automation
- 2000 contacts
- Automation
- Analytics
Quick Stats
- Founded
- 2006
- HQ
- Cambridge, MA
- Employees
- 7000+
How We Evaluate HubSpot
Our review process combines hands-on testing with comprehensive research to provide accurate, unbiased evaluations. Some links on this page may be affiliate links.
Pricing & Limits
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Docs Reviewed
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Integrations
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User Feedback
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Changelog
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Alternatives to HubSpot
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All comparisonsFrequently Asked Questions about HubSpot
What is HubSpot?
HubSpot is an all-in-one CRM platform with marketing, sales, service, and operations hubs. Popular for inbound marketing.
What is HubSpot used for?
HubSpot is primarily used for smb, marketing teams, inbound marketing. It offers features like CRM, Marketing Automation, Sales Tools, Service Hub.
Who is HubSpot for?
HubSpot is best suited for SMB, Marketing Teams, Inbound Marketing, B2B. It's particularly popular among teams looking for crm solutions.
What are the main features of HubSpot?
The main features of HubSpot include: CRM, Marketing Automation, Sales Tools, Service Hub, CMS, Operations.
Is HubSpot free?
Yes, HubSpot offers a free plan with basic features.
Does HubSpot offer a free trial?
Yes, HubSpot offers a freemium model, allowing you to try core features for free before upgrading.
How much does HubSpot cost?
HubSpot offers custom pricing. Contact their sales team for a quote tailored to your needs.
What are the pros of HubSpot?
Key advantages of HubSpot include: All-in-one. Great free CRM. Integrations. Education.
What are the cons of HubSpot?
Some limitations of HubSpot include: Expensive at scale. Complex. Contact-based pricing.
What are the best alternatives to HubSpot?
Top alternatives to HubSpot include Salesforce, ActiveCampaign, Close, Pipedrive, Freshsales. Each offers similar functionality with different strengths.
What integrations does HubSpot support?
HubSpot integrates with Salesforce, Shopify, WordPress, Slack.
Is HubSpot good for small businesses?
HubSpot can be a good fit for small businesses, especially those needing smb. Their free plan makes it accessible for budget-conscious teams.
Written by
Emma ThompsonGrowth & Marketing Specialist
B2B marketing expert covering email, analytics, CRM, and marketing automation.