Overview
Klaviyo is a marketing automation platform built specifically for e-commerce. Power smarter digital relationships with email, SMS, and personalized experiences. With a freemium pricing model, Klaviyo offers a free tier that lets teams get started without commitment. The platform is particularly well-suited for e-commerce and shopify stores, offering features tailored to their specific workflows.
When Klaviyo may NOT be a good fit
Klaviyo may not be the best choice for teams needing quick onboarding or small teams with limited budgets.
Key Features
Pros
- E-commerce focus
- Powerful segmentation
- Revenue attribution
- Easy Shopify integration
Cons
- Expensive at scale
- Complex for beginners
- Limited general marketing
Best For
Integrations
Pricing
- 250 contacts
- 500 emails
- Email support
- 500 contacts
- Unlimited emails
- A/B testing
- Email features
- SMS flows
- Two-way conversations
Quick Stats
- Founded
- 2012
- HQ
- Boston, MA
- Employees
- 1500+
How We Evaluate Klaviyo
Our review process combines hands-on testing with comprehensive research to provide accurate, unbiased evaluations. Some links on this page may be affiliate links.
Pricing & Limits
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Docs Reviewed
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Integrations
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Changelog
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Alternatives to Klaviyo
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All comparisonsFrequently Asked Questions about Klaviyo
What is Klaviyo?
Klaviyo is a marketing automation platform built specifically for e-commerce. Power smarter digital relationships with email, SMS, and personalized experiences.
What is Klaviyo used for?
Klaviyo is primarily used for e-commerce, shopify stores, dtc brands. It offers features like Email Automation, SMS, Segmentation, Predictive Analytics.
Who is Klaviyo for?
Klaviyo is best suited for E-commerce, Shopify Stores, DTC Brands, Retail. It's particularly popular among teams looking for email automation solutions.
What are the main features of Klaviyo?
The main features of Klaviyo include: Email Automation, SMS, Segmentation, Predictive Analytics, A/B Testing, Personalization.
Is Klaviyo free?
Yes, Klaviyo offers a free plan with basic features.
Does Klaviyo offer a free trial?
Yes, Klaviyo offers a freemium model, allowing you to try core features for free before upgrading.
How much does Klaviyo cost?
Klaviyo offers custom pricing. Contact their sales team for a quote tailored to your needs.
What are the pros of Klaviyo?
Key advantages of Klaviyo include: E-commerce focus. Powerful segmentation. Revenue attribution. Easy Shopify integration.
What are the cons of Klaviyo?
Some limitations of Klaviyo include: Expensive at scale. Complex for beginners. Limited general marketing.
What are the best alternatives to Klaviyo?
Top alternatives to Klaviyo include ActiveCampaign, Braze, Typeform, Ahrefs, Semrush. Each offers similar functionality with different strengths.
What integrations does Klaviyo support?
Klaviyo integrates with Shopify, BigCommerce, WooCommerce, Magento, Facebook.
Is Klaviyo good for small businesses?
Klaviyo can be a good fit for small businesses, especially those needing e-commerce. Their free plan makes it accessible for budget-conscious teams.
Written by
Emma ThompsonGrowth & Marketing Specialist
B2B marketing expert covering email, analytics, CRM, and marketing automation.