Overview
Later is a social media scheduling and marketing platform, especially popular for visual-first platforms like Instagram. Features include link in bio and analytics. With a freemium pricing model, Later offers a free tier that lets teams get started without commitment. The platform is particularly well-suited for creators and visual brands, offering features tailored to their specific workflows.
When Later may NOT be a good fit
Later may not be ideal if per social set pricing is a dealbreaker for your workflow.
Key Features
Pros
- Great for Instagram
- Visual planning
- Good Linkin.bio
- Easy to use
Cons
- Per social set pricing
- Limited features vs others
- Instagram focused
Best For
Integrations
Pricing
- 1 social set
- 5 posts per profile
- Basic analytics
- 1 social set
- 30 posts
- Best time to post
- 3 social sets
- 150 posts
- Full analytics
- 6 social sets
- Unlimited posts
- Live chat support
Quick Stats
- Founded
- 2014
- HQ
- Vancouver, Canada
- Employees
- 300+
How We Evaluate Later
Our review process combines hands-on testing with comprehensive research to provide accurate, unbiased evaluations. Some links on this page may be affiliate links.
Pricing & Limits
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Docs Reviewed
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Integrations
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Changelog
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Alternatives to Later
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All comparisonsFrequently Asked Questions about Later
What is Later?
Later is a social media scheduling and marketing platform, especially popular for visual-first platforms like Instagram. Features include link in bio and analytics.
What is Later used for?
Later is primarily used for creators, visual brands, instagram users. It offers features like Visual Planner, Scheduling, Linkin.bio, Analytics.
Who is Later for?
Later is best suited for Creators, Visual Brands, Instagram Users, Small Businesses. It's particularly popular among teams looking for visual planner solutions.
What are the main features of Later?
The main features of Later include: Visual Planner, Scheduling, Linkin.bio, Analytics, User-Generated Content, AI Captions.
Is Later free?
Yes, Later offers a free plan with basic features.
Does Later offer a free trial?
Yes, Later offers a freemium model, allowing you to try core features for free before upgrading.
How much does Later cost?
Later offers custom pricing. Contact their sales team for a quote tailored to your needs.
What are the pros of Later?
Key advantages of Later include: Great for Instagram. Visual planning. Good Linkin.bio. Easy to use.
What are the cons of Later?
Some limitations of Later include: Per social set pricing. Limited features vs others. Instagram focused.
What are the best alternatives to Later?
Top alternatives to Later include Buffer, Hootsuite, Sprout Social, MailerLite, Canva. Each offers similar functionality with different strengths.
What integrations does Later support?
Later integrates with Instagram, TikTok, Facebook, Pinterest, LinkedIn.
Is Later good for small businesses?
Later can be a good fit for small businesses, especially those needing creators. Their free plan makes it accessible for budget-conscious teams.
Written by
Emma ThompsonGrowth & Marketing Specialist
B2B marketing expert covering email, analytics, CRM, and marketing automation.