Mailchimp
Marketing, automation, and email platform
Overview
Mailchimp is an all-in-one marketing platform for email campaigns, automation, landing pages, and CRM. With a freemium pricing model, Mailchimp offers a free tier that lets teams get started without commitment. The platform is particularly well-suited for small business and e-commerce, offering features tailored to their specific workflows.
When Mailchimp may NOT be a good fit
Mailchimp may not be the best choice for teams needing quick onboarding or small teams with limited budgets.
Key Features
Pros
- All-in-one
- Easy to use
- Good templates
- Free tier
Cons
- Expensive at scale
- Limited automation
- Complex pricing
Best For
Integrations
Pricing
- 500 contacts
- 1000 emails/mo
- Basic templates
- 500 contacts
- 5000 emails/mo
- A/B testing
- 500 contacts
- 6000 emails/mo
- Automation
- 10K contacts
- 150K emails/mo
- Advanced
Quick Stats
- Founded
- 2001
- HQ
- Atlanta, GA
- Employees
- 1000+
How We Evaluate Mailchimp
Our review process combines hands-on testing with comprehensive research to provide accurate, unbiased evaluations. Some links on this page may be affiliate links.
Pricing & Limits
Verified and compared
Docs Reviewed
Documentation quality checked
Integrations
Compatibility verified
User Feedback
Community reviews analyzed
Changelog
Recent updates tracked
Alternatives to Mailchimp
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All comparisonsFrequently Asked Questions about Mailchimp
What is Mailchimp?
Mailchimp is an all-in-one marketing platform for email campaigns, automation, landing pages, and CRM.
What is Mailchimp used for?
Mailchimp is primarily used for small business, e-commerce, newsletters. It offers features like Email Campaigns, Automation, Landing Pages, CRM.
Who is Mailchimp for?
Mailchimp is best suited for Small Business, E-commerce, Newsletters, Beginners. It's particularly popular among teams looking for email campaigns solutions.
What are the main features of Mailchimp?
The main features of Mailchimp include: Email Campaigns, Automation, Landing Pages, CRM, Analytics, Segmentation.
Is Mailchimp free?
Yes, Mailchimp offers a free plan with basic features.
Does Mailchimp offer a free trial?
Yes, Mailchimp offers a freemium model, allowing you to try core features for free before upgrading.
How much does Mailchimp cost?
Mailchimp offers custom pricing. Contact their sales team for a quote tailored to your needs.
What are the pros of Mailchimp?
Key advantages of Mailchimp include: All-in-one. Easy to use. Good templates. Free tier.
What are the cons of Mailchimp?
Some limitations of Mailchimp include: Expensive at scale. Limited automation. Complex pricing.
What are the best alternatives to Mailchimp?
Top alternatives to Mailchimp include MailerLite, Salesforce, ActiveCampaign, Resend, WordPress.com. Each offers similar functionality with different strengths.
What integrations does Mailchimp support?
Mailchimp integrates with Shopify, WordPress, Salesforce, Zapier.
Is Mailchimp good for small businesses?
Mailchimp can be a good fit for small businesses, especially those needing small business. Their free plan makes it accessible for budget-conscious teams.
Written by
Emma ThompsonGrowth & Marketing Specialist
B2B marketing expert covering email, analytics, CRM, and marketing automation.