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MailerLite

Email marketing for growing businesses

4.6 G2 #Email Marketing Freemium Updated Feb 11, 2026
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Overview

MailerLite is an email marketing platform offering easy-to-use tools for newsletters, automation, landing pages, and websites for growing businesses. With a freemium pricing model, MailerLite offers a free tier that lets teams get started without commitment. The platform is particularly well-suited for small businesses and creators, offering features tailored to their specific workflows.

When MailerLite may NOT be a good fit

MailerLite may not be ideal if limited advanced features is a dealbreaker for your workflow.

Key Features

Drag & Drop Editor
Automation
Landing Pages
Pop-ups
Websites
E-commerce

Pros

  • Very affordable
  • Easy to use
  • Good free tier
  • Clean interface

Cons

  • Limited advanced features
  • Basic automation
  • Template variety

Best For

Small Businesses Creators Bloggers Budget-Conscious

Integrations

Shopify WordPress Zapier Stripe WooCommerce

How We Evaluate MailerLite

Our review process combines hands-on testing with comprehensive research to provide accurate, unbiased evaluations. Some links on this page may be affiliate links.

Pricing & Limits

Verified and compared

Docs Reviewed

Documentation quality checked

Integrations

Compatibility verified

User Feedback

Community reviews analyzed

Changelog

Recent updates tracked

Alternatives to MailerLite

View all alternatives

Compare MailerLite to Other Tools

All comparisons

Frequently Asked Questions about MailerLite

What is MailerLite?

MailerLite is an email marketing platform offering easy-to-use tools for newsletters, automation, landing pages, and websites for growing businesses.

What is MailerLite used for?

MailerLite is primarily used for small businesses, creators, bloggers. It offers features like Drag & Drop Editor, Automation, Landing Pages, Pop-ups.

Who is MailerLite for?

MailerLite is best suited for Small Businesses, Creators, Bloggers, Budget-Conscious. It's particularly popular among teams looking for drag & drop editor solutions.

What are the main features of MailerLite?

The main features of MailerLite include: Drag & Drop Editor, Automation, Landing Pages, Pop-ups, Websites, E-commerce.

Is MailerLite free?

Yes, MailerLite offers a free plan with basic features.

Does MailerLite offer a free trial?

Yes, MailerLite offers a freemium model, allowing you to try core features for free before upgrading.

How much does MailerLite cost?

MailerLite offers custom pricing. Contact their sales team for a quote tailored to your needs.

What are the pros of MailerLite?

Key advantages of MailerLite include: Very affordable. Easy to use. Good free tier. Clean interface.

What are the cons of MailerLite?

Some limitations of MailerLite include: Limited advanced features. Basic automation. Template variety.

What are the best alternatives to MailerLite?

Top alternatives to MailerLite include ConvertKit, Mailchimp, Resend, WordPress.com, Buffer. Each offers similar functionality with different strengths.

What integrations does MailerLite support?

MailerLite integrates with Shopify, WordPress, Zapier, Stripe, WooCommerce.

Is MailerLite good for small businesses?

MailerLite can be a good fit for small businesses, especially those needing small businesses. Their free plan makes it accessible for budget-conscious teams.

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Written by

Emma Thompson

Growth & Marketing Specialist

B2B marketing expert covering email, analytics, CRM, and marketing automation.

Email MarketingAnalyticsCRM

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