Overview
Mixpanel is a product analytics platform for tracking user interactions and building funnels, cohorts, and retention analysis. With a freemium pricing model, Mixpanel offers a free tier that lets teams get started without commitment. The platform is particularly well-suited for product teams and growth teams, offering features tailored to their specific workflows.
When Mixpanel may NOT be a good fit
Mixpanel may not be the best choice for teams needing quick onboarding or small teams with limited budgets.
Key Features
Pros
- Powerful analytics
- Good visualizations
- Generous free tier
- Real-time
Cons
- Learning curve
- Can be expensive
- Complex setup
Best For
Integrations
Pricing
- 20M events/mo
- Core analytics
- 90 day history
- 100M events/mo
- Unlimited history
- Group analytics
- Custom limits
- SSO
- SLA
Quick Stats
- Founded
- 2009
- HQ
- San Francisco, CA
- Employees
- 500+
How We Evaluate Mixpanel
Our review process combines hands-on testing with comprehensive research to provide accurate, unbiased evaluations. Some links on this page may be affiliate links.
Pricing & Limits
Verified and compared
Docs Reviewed
Documentation quality checked
Integrations
Compatibility verified
User Feedback
Community reviews analyzed
Changelog
Recent updates tracked
Alternatives to Mixpanel
View all alternativesCompare Mixpanel to Other Tools
All comparisonsFrequently Asked Questions about Mixpanel
What is Mixpanel?
Mixpanel is a product analytics platform for tracking user interactions and building funnels, cohorts, and retention analysis.
What is Mixpanel used for?
Mixpanel is primarily used for product teams, growth teams, mobile apps. It offers features like Event Analytics, Funnels, Cohorts, Retention.
Who is Mixpanel for?
Mixpanel is best suited for Product Teams, Growth Teams, Mobile Apps, SaaS. It's particularly popular among teams looking for event analytics solutions.
What are the main features of Mixpanel?
The main features of Mixpanel include: Event Analytics, Funnels, Cohorts, Retention, A/B Testing, Reports.
Is Mixpanel free?
Yes, Mixpanel offers a free plan with basic features.
Does Mixpanel offer a free trial?
Yes, Mixpanel offers a freemium model, allowing you to try core features for free before upgrading.
How much does Mixpanel cost?
Mixpanel offers custom pricing. Contact their sales team for a quote tailored to your needs.
What are the pros of Mixpanel?
Key advantages of Mixpanel include: Powerful analytics. Good visualizations. Generous free tier. Real-time.
What are the cons of Mixpanel?
Some limitations of Mixpanel include: Learning curve. Can be expensive. Complex setup.
What are the best alternatives to Mixpanel?
Top alternatives to Mixpanel include Amplitude, Segment, PostHog, Plausible, GitHub Copilot. Each offers similar functionality with different strengths.
What integrations does Mixpanel support?
Mixpanel integrates with Segment, mParticle, Amplitude.
Is Mixpanel good for small businesses?
Mixpanel can be a good fit for small businesses, especially those needing product teams. Their free plan makes it accessible for budget-conscious teams.
Written by
Emma ThompsonGrowth & Marketing Specialist
B2B marketing expert covering email, analytics, CRM, and marketing automation.