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PostHog

The open source product analytics suite

4.5 G2 #Analytics Freemium Updated Feb 17, 2026
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Overview

PostHog is an open source product analytics platform with session recording, feature flags, and A/B testing. Self-host or cloud. With a freemium pricing model, PostHog offers a free tier that lets teams get started without commitment. The platform is particularly well-suited for product teams and startups, offering features tailored to their specific workflows.

When PostHog may NOT be a good fit

PostHog may not be the best choice for teams needing quick onboarding or small teams with limited budgets.

Key Features

Product Analytics
Session Recording
Feature Flags
A/B Testing
Surveys
CDP

Pros

  • Open source
  • All-in-one
  • Self-host option
  • Great free tier

Cons

  • Learning curve
  • Can get expensive
  • Complex

Best For

Product Teams Startups Privacy-Focused Self-Hosting

Integrations

Segment Slack Zapier GitHub

How We Evaluate PostHog

Our review process combines hands-on testing with comprehensive research to provide accurate, unbiased evaluations. Some links on this page may be affiliate links.

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Alternatives to PostHog

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Frequently Asked Questions about PostHog

What is PostHog?

PostHog is an open source product analytics platform with session recording, feature flags, and A/B testing. Self-host or cloud.

What is PostHog used for?

PostHog is primarily used for product teams, startups, privacy-focused. It offers features like Product Analytics, Session Recording, Feature Flags, A/B Testing.

Who is PostHog for?

PostHog is best suited for Product Teams, Startups, Privacy-Focused, Self-Hosting. It's particularly popular among teams looking for product analytics solutions.

What are the main features of PostHog?

The main features of PostHog include: Product Analytics, Session Recording, Feature Flags, A/B Testing, Surveys, CDP.

Is PostHog free?

Yes, PostHog offers a free plan with basic features.

Does PostHog offer a free trial?

Yes, PostHog offers a freemium model, allowing you to try core features for free before upgrading.

How much does PostHog cost?

PostHog offers custom pricing. Contact their sales team for a quote tailored to your needs.

What are the pros of PostHog?

Key advantages of PostHog include: Open source. All-in-one. Self-host option. Great free tier.

What are the cons of PostHog?

Some limitations of PostHog include: Learning curve. Can get expensive. Complex.

What are the best alternatives to PostHog?

Top alternatives to PostHog include Amplitude, Mixpanel, Plausible, Segment, GitHub Copilot. Each offers similar functionality with different strengths.

What integrations does PostHog support?

PostHog integrates with Segment, Slack, Zapier, GitHub.

Is PostHog good for small businesses?

PostHog can be a good fit for small businesses, especially those needing product teams. Their free plan makes it accessible for budget-conscious teams.

ET

Written by

Emma Thompson

Growth & Marketing Specialist

B2B marketing expert covering email, analytics, CRM, and marketing automation.

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