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Salesforce

The world's #1 CRM platform

4.3 G2 #CRM Paid Updated Feb 10, 2026
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Overview

Salesforce is the world's leading CRM platform, offering a comprehensive suite of cloud-based applications for sales, service, marketing, and more. Starting at $25/month, Salesforce positions itself as a premium solution in the CRM space. The platform is particularly well-suited for enterprise and large sales teams, offering features tailored to their specific workflows.

When Salesforce may NOT be a good fit

Salesforce may not be the best choice for users who need a permanent free tier or teams needing quick onboarding.

Key Features

Lead Management
Opportunity Tracking
Sales Forecasting
Reports & Dashboards
Workflow Automation
Einstein AI

Pros

  • Industry leader
  • Highly customizable
  • Massive ecosystem
  • Powerful automation

Cons

  • Very expensive
  • Complex to set up
  • Steep learning curve
  • Requires admin expertise

Best For

Enterprise Large Sales Teams Complex Sales Processes B2B Sales

Integrations

Slack Google Workspace Microsoft 365 Mailchimp DocuSign

How We Evaluate Salesforce

Our review process combines hands-on testing with comprehensive research to provide accurate, unbiased evaluations. Some links on this page may be affiliate links.

Pricing & Limits

Verified and compared

Docs Reviewed

Documentation quality checked

Integrations

Compatibility verified

User Feedback

Community reviews analyzed

Changelog

Recent updates tracked

Alternatives to Salesforce

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Compare Salesforce to Other Tools

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Frequently Asked Questions about Salesforce

What is Salesforce?

Salesforce is the world's leading CRM platform, offering a comprehensive suite of cloud-based applications for sales, service, marketing, and more.

What is Salesforce used for?

Salesforce is primarily used for enterprise, large sales teams, complex sales processes. It offers features like Lead Management, Opportunity Tracking, Sales Forecasting, Reports & Dashboards.

Who is Salesforce for?

Salesforce is best suited for Enterprise, Large Sales Teams, Complex Sales Processes, B2B Sales. It's particularly popular among teams looking for lead management solutions.

What are the main features of Salesforce?

The main features of Salesforce include: Lead Management, Opportunity Tracking, Sales Forecasting, Reports & Dashboards, Workflow Automation, Einstein AI.

Is Salesforce free?

Salesforce does not offer a free plan. Plans start at $25/month.

Does Salesforce offer a free trial?

Salesforce may offer a free trial. Check their website for current trial offers and pricing details.

How much does Salesforce cost?

Salesforce pricing starts at $25/month. They offer 4 pricing tiers: Essentials, Professional, Enterprise, Unlimited.

What are the pros of Salesforce?

Key advantages of Salesforce include: Industry leader. Highly customizable. Massive ecosystem. Powerful automation.

What are the cons of Salesforce?

Some limitations of Salesforce include: Very expensive. Complex to set up. Steep learning curve. Requires admin expertise.

What are the best alternatives to Salesforce?

Top alternatives to Salesforce include DocuSign, ActiveCampaign, HubSpot, Zoho CRM, Loom. Each offers similar functionality with different strengths.

What integrations does Salesforce support?

Salesforce integrates with Slack, Google Workspace, Microsoft 365, Mailchimp, DocuSign.

Is Salesforce good for small businesses?

Salesforce can be a good fit for small businesses, especially those needing enterprise. Consider their pricing against your budget.

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Written by

Emma Thompson

Growth & Marketing Specialist

B2B marketing expert covering email, analytics, CRM, and marketing automation.

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