Overview
Segment is a customer data platform that collects, cleans, and activates customer data. Send data to any tool without writing code. With a freemium pricing model, Segment offers a free tier that lets teams get started without commitment. The platform is particularly well-suited for data teams and growing companies, offering features tailored to their specific workflows.
When Segment may NOT be a good fit
Segment may not be the best choice for teams needing quick onboarding or small teams with limited budgets.
Key Features
Pros
- Single source of truth
- Many integrations
- Reduces engineering time
- Twilio owned
Cons
- Expensive at scale
- Complex setup
- MTU pricing confusing
Best For
Integrations
Pricing
- 1,000 MTU
- 2 sources
- Unlimited destinations
- 10,000 MTU
- Unlimited sources
- Unify
- Custom MTU
- Data governance
- Replay
Quick Stats
- Founded
- 2011
- HQ
- San Francisco, CA
- Employees
- 500+
How We Evaluate Segment
Our review process combines hands-on testing with comprehensive research to provide accurate, unbiased evaluations. Some links on this page may be affiliate links.
Pricing & Limits
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Docs Reviewed
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Integrations
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User Feedback
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Changelog
Recent updates tracked
Alternatives to Segment
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All comparisonsFrequently Asked Questions about Segment
What is Segment?
Segment is a customer data platform that collects, cleans, and activates customer data. Send data to any tool without writing code.
What is Segment used for?
Segment is primarily used for data teams, growing companies, multi-tool stacks. It offers features like Connections, Protocols, Unify, Engage.
Who is Segment for?
Segment is best suited for Data Teams, Growing Companies, Multi-Tool Stacks, Product Teams. It's particularly popular among teams looking for connections solutions.
What are the main features of Segment?
The main features of Segment include: Connections, Protocols, Unify, Engage, Functions, Privacy.
Is Segment free?
Yes, Segment offers a free plan with basic features.
Does Segment offer a free trial?
Yes, Segment offers a freemium model, allowing you to try core features for free before upgrading.
How much does Segment cost?
Segment offers custom pricing. Contact their sales team for a quote tailored to your needs.
What are the pros of Segment?
Key advantages of Segment include: Single source of truth. Many integrations. Reduces engineering time. Twilio owned.
What are the cons of Segment?
Some limitations of Segment include: Expensive at scale. Complex setup. MTU pricing confusing.
What are the best alternatives to Segment?
Top alternatives to Segment include Amplitude, Mixpanel, GitHub, PostHog, LogRocket. Each offers similar functionality with different strengths.
What integrations does Segment support?
Segment integrates with 300+ destinations, Amplitude, Mixpanel, Salesforce, Facebook.
Is Segment good for small businesses?
Segment can be a good fit for small businesses, especially those needing data teams. Their free plan makes it accessible for budget-conscious teams.
Written by
Marcus RodriguezTechnical Writer & Developer Advocate
Full-stack developer focused on developer tools, APIs, and cloud infrastructure.