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Semrush

Online visibility management platform

4.5 G2 #Marketing Paid Updated Feb 14, 2026
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Overview

Semrush is a comprehensive online visibility management platform with SEO, PPC, content, social media, and competitive research tools. Starting at $129.95/month, Semrush positions itself as a premium solution in the Marketing space. The platform is particularly well-suited for digital marketers and agencies, offering features tailored to their specific workflows.

When Semrush may NOT be a good fit

Semrush may not be the best choice for budget-conscious teams or solopreneurs or users who need a permanent free tier.

Key Features

Keyword Research
Site Audit
Rank Tracking
Backlink Audit
PPC
Content Marketing

Pros

  • All-in-one platform
  • PPC + SEO
  • Content tools
  • Competitive analysis

Cons

  • Expensive
  • Can be overwhelming
  • Some data limits

Best For

Digital Marketers Agencies Content Teams PPC Managers

Integrations

Google Analytics Google Search Console Trello WordPress Zapier

How We Evaluate Semrush

Our review process combines hands-on testing with comprehensive research to provide accurate, unbiased evaluations. Some links on this page may be affiliate links.

Pricing & Limits

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Docs Reviewed

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Integrations

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Changelog

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Alternatives to Semrush

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Frequently Asked Questions about Semrush

What is Semrush?

Semrush is a comprehensive online visibility management platform with SEO, PPC, content, social media, and competitive research tools.

What is Semrush used for?

Semrush is primarily used for digital marketers, agencies, content teams. It offers features like Keyword Research, Site Audit, Rank Tracking, Backlink Audit.

Who is Semrush for?

Semrush is best suited for Digital Marketers, Agencies, Content Teams, PPC Managers. It's particularly popular among teams looking for keyword research solutions.

What are the main features of Semrush?

The main features of Semrush include: Keyword Research, Site Audit, Rank Tracking, Backlink Audit, PPC, Content Marketing.

Is Semrush free?

Semrush does not offer a free plan. Plans start at $129.95/month.

Does Semrush offer a free trial?

Semrush may offer a free trial. Check their website for current trial offers and pricing details.

How much does Semrush cost?

Semrush pricing starts at $129.95/month. They offer 3 pricing tiers: Pro, Guru, Business.

What are the pros of Semrush?

Key advantages of Semrush include: All-in-one platform. PPC + SEO. Content tools. Competitive analysis.

What are the cons of Semrush?

Some limitations of Semrush include: Expensive. Can be overwhelming. Some data limits.

What are the best alternatives to Semrush?

Top alternatives to Semrush include Ahrefs, ActiveCampaign, Klaviyo, Typeform, Segment. Each offers similar functionality with different strengths.

What integrations does Semrush support?

Semrush integrates with Google Analytics, Google Search Console, Trello, WordPress, Zapier.

Is Semrush good for small businesses?

Semrush can be a good fit for small businesses, especially those needing digital marketers. Consider their pricing against your budget.

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Written by

Emma Thompson

Growth & Marketing Specialist

B2B marketing expert covering email, analytics, CRM, and marketing automation.

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