Overview
Sprout Social is a powerful social media management and intelligence platform that helps brands manage presence, engage authentically, and measure performance. Starting at $249/month, Sprout Social positions itself as a premium solution in the Social Media space. The platform is particularly well-suited for enterprise and agencies, offering features tailored to their specific workflows.
When Sprout Social may NOT be a good fit
Sprout Social may not be the best choice for budget-conscious teams or solopreneurs or users who need a permanent free tier.
Key Features
Pros
- Powerful analytics
- Great UI
- Excellent support
- Enterprise ready
Cons
- Very expensive
- Per-user pricing
- Overkill for small teams
Best For
Integrations
Pricing
- 5 profiles
- All-in-one inbox
- Publishing
- Unlimited profiles
- Paid social
- Custom workflows
- Everything in Pro
- AI assistance
- Chatbots
- Premium analytics
- Custom solutions
- Dedicated support
Quick Stats
- Founded
- 2010
- HQ
- Chicago, IL
- Employees
- 1500+
How We Evaluate Sprout Social
Our review process combines hands-on testing with comprehensive research to provide accurate, unbiased evaluations. Some links on this page may be affiliate links.
Pricing & Limits
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Docs Reviewed
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Integrations
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Changelog
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Alternatives to Sprout Social
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All comparisonsFrequently Asked Questions about Sprout Social
What is Sprout Social?
Sprout Social is a powerful social media management and intelligence platform that helps brands manage presence, engage authentically, and measure performance.
What is Sprout Social used for?
Sprout Social is primarily used for enterprise, agencies, large brands. It offers features like Publishing, Smart Inbox, Social Listening, Analytics.
Who is Sprout Social for?
Sprout Social is best suited for Enterprise, Agencies, Large Brands, Social Teams. It's particularly popular among teams looking for publishing solutions.
What are the main features of Sprout Social?
The main features of Sprout Social include: Publishing, Smart Inbox, Social Listening, Analytics, Advocacy, AI.
Is Sprout Social free?
Sprout Social does not offer a free plan. Plans start at $249/month.
Does Sprout Social offer a free trial?
Sprout Social may offer a free trial. Check their website for current trial offers and pricing details.
How much does Sprout Social cost?
Sprout Social pricing starts at $249/month. They offer 4 pricing tiers: Standard, Professional, Advanced, Enterprise.
What are the pros of Sprout Social?
Key advantages of Sprout Social include: Powerful analytics. Great UI. Excellent support. Enterprise ready.
What are the cons of Sprout Social?
Some limitations of Sprout Social include: Very expensive. Per-user pricing. Overkill for small teams.
What are the best alternatives to Sprout Social?
Top alternatives to Sprout Social include Hootsuite, Buffer, Later, Salesforce, Ahrefs. Each offers similar functionality with different strengths.
What integrations does Sprout Social support?
Sprout Social integrates with Salesforce, HubSpot, Zendesk, Google Analytics, Bitly.
Is Sprout Social good for small businesses?
Sprout Social can be a good fit for small businesses, especially those needing enterprise. Consider their pricing against your budget.
Written by
Emma ThompsonGrowth & Marketing Specialist
B2B marketing expert covering email, analytics, CRM, and marketing automation.