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Wix

Create a website you're proud of

4.2 G2 #No-Code & Website Builders Freemium Updated Feb 11, 2026
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Overview

Wix is a popular website builder with drag-and-drop editor, 900+ templates, and advanced features like Wix ADI (AI Design Intelligence). With a freemium pricing model, Wix offers a free tier that lets teams get started without commitment. The platform is particularly well-suited for small businesses and portfolios, offering features tailored to their specific workflows.

When Wix may NOT be a good fit

Wix may not be ideal if not easily portable is a dealbreaker for your workflow.

Key Features

Drag & Drop
900+ Templates
Wix ADI
E-commerce
SEO Tools
App Market

Pros

  • Easy to use
  • Great templates
  • AI builder
  • App marketplace

Cons

  • Not easily portable
  • Can be slow
  • Limited once built

Best For

Small Businesses Portfolios Beginners Local Businesses

Integrations

Google Mailchimp PayPal Stripe

How We Evaluate Wix

Our review process combines hands-on testing with comprehensive research to provide accurate, unbiased evaluations. Some links on this page may be affiliate links.

Pricing & Limits

Verified and compared

Docs Reviewed

Documentation quality checked

Integrations

Compatibility verified

User Feedback

Community reviews analyzed

Changelog

Recent updates tracked

Alternatives to Wix

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Compare Wix to Other Tools

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Frequently Asked Questions about Wix

What is Wix?

Wix is a popular website builder with drag-and-drop editor, 900+ templates, and advanced features like Wix ADI (AI Design Intelligence).

What is Wix used for?

Wix is primarily used for small businesses, portfolios, beginners. It offers features like Drag & Drop, 900+ Templates, Wix ADI, E-commerce.

Who is Wix for?

Wix is best suited for Small Businesses, Portfolios, Beginners, Local Businesses. It's particularly popular among teams looking for drag & drop solutions.

What are the main features of Wix?

The main features of Wix include: Drag & Drop, 900+ Templates, Wix ADI, E-commerce, SEO Tools, App Market.

Is Wix free?

Yes, Wix offers a free plan with basic features.

Does Wix offer a free trial?

Yes, Wix offers a freemium model, allowing you to try core features for free before upgrading.

How much does Wix cost?

Wix offers custom pricing. Contact their sales team for a quote tailored to your needs.

What are the pros of Wix?

Key advantages of Wix include: Easy to use. Great templates. AI builder. App marketplace.

What are the cons of Wix?

Some limitations of Wix include: Not easily portable. Can be slow. Limited once built.

What are the best alternatives to Wix?

Top alternatives to Wix include Hostinger Website Builder, Squarespace, Framer, Webflow, WordPress.com. Each offers similar functionality with different strengths.

What integrations does Wix support?

Wix integrates with Google, Mailchimp, PayPal, Stripe.

Is Wix good for small businesses?

Wix can be a good fit for small businesses, especially those needing small businesses. Their free plan makes it accessible for budget-conscious teams.

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Written by

Alex Patel

Startup Advisor & Founder

Serial entrepreneur advising startups on building lean, scalable tech stacks.

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